Gel Serum

Why we love it: This gold-flecked, multitasking gel-serum transforms what you thought you knew about styling gels. It combines flexible hold with a boost of moisture, giving your hair natural shine without stiffness. Perfect for polished blowouts or sleek, shiny wet looks, it also provides heat protection to keep your strands safe while styling.

How to use: Apply to damp or dry hair for your desired style—whether a smooth blowout or a slicked-back look.